There’s No Business Like Show(room) Business

I recently completed a redesign of the John-Richard furniture company’s flagship showroom at the New York Design Center, 200 Lexington Avenue. They asked me to pick my five favorite pieces from the impressive mix of traditional and modern furniture and accessories I curated for the reconfigured space, and I thought I’d share them here. Stay tuned for the next post to see the new showroom design.

Barry Goralnick Five Picks.pdf-1

Barry Goralnick's picks from the John-Richard showroom at 200 Lexington Ave, NYC

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Behind the Candelabra (Designer)

Sascha Barastoff (1918-1983) in a 1950s advertisement for his ceramics company

Sascha Brastoff (1918-1993) in a 1950s advertisement for his ceramics company

I recently purchased a pair of mid-20th-century ceramic candlesticks at End of History that were designed by Sascha Brastoff, a name I wasn’t familiar with. Research revealed that Brastoff (1918-1993) was an extraordinary multi-talent—ceramist, metal sculptor, and jewelry designer, ballet dancer, drag performer, movie costume and set designer—with a fascinating story that’s worth sharing.

Pair of Sascha Brastoff Candleholders

Sascha Brastoff candleholders from Irwin Feld Design, New York, similar to a pair that led me to discover their designer. Note the crazed glazing and extensive use of decorative gilding–both Brastoff signatures.

Brastoff, who was born Samuel Brostofsky in Cleveland, Ohio, began studying dance at 17, eventually performing with the Cleveland Ballet, when he changed his name. After attending art school, he moved to New York City where he designed Macy’s window displays and also held an exhibition of hand-sculpted terra cotta Whimsies, some of which were acquired by the Whitney and Metropolitan museums. With the outbreak of WWII, Brastoff enlisted in the Air Force, ending up designing costumes and scenery for USO shows. He even developed his own act, a wild impersonation of Carmen Miranda that was a big hit, not least with movie studio head Darryl F. Zanuck who subsequently hired Brastoff to design costumes for Miranda, Betty Grable, and other musical comedy stars. (To see a short clip of Brastoff as GI Carmen Miranda, click here.)

Sascha Brastoff as Carmen Miranda, 1944

Sascha Brastoff as GI Carmen Miranda, a character he impersonated to entertain the troops during WWII. His costume included a duffel bag festooned with cooking utensils as a headdress. Playwright and theater director Moss Hart called his performance “the greatest sight laugh of this century.”

Sascha Brastoff with Carmen Miranda in a costume he designed for her in the 1946 movie If I'm Lucky

Sascha Brastoff with Carmen Miranda in a costume he designed for her 1946 movie If I’m Lucky.

While working at 20th Century Fox, Brastoff opened a small decorative arts studio producing hand painted earthenware. The business was so successful that he quit the studio and in 1953, backed by wealthy modern-design aficionado (and future governor of Arkansas) Winthrop Rockefeller, opened a much larger ceramics factory and showroom. The 35,000-square-foot facility was designed by blue-chip modernist architect A. Quincy Jones. Unfortunately the elegant building was torn down in the 1981.

Sascha Brastoff hand painting a ceramic platter in 1947

Brastoff hand painting a ceramic platter with a Chinoiserie design in 1947.

A. Quincy Jones, Sascha Brastoff Ceramics Factory built 1953, photographed by Julius Shulman

The Sascha Brastoff Ceramics Factory in West Los Angeles, designed by the innovative modernist architect A. Quincy Jones in 1953. Photograph by Julius Shulman

The showroom gallery at the Brastoff factory. Photograph by Julius Shulman

The sleek showroom gallery at the Brastoff factory. Photograph by Julius Shulman

By the late 1950s the factory employed more than 100 workers producing decorative household ceramics.  Pieces designed and crafted by Brastoff himself bore his full signature; mass produced items, some of which were the work of other talented designers, received the abbreviated “Sascha B” signature of approval. Celebrity clients included Joan Crawford, who was particularly captivated by the company’s ashtrays, which she considered works of art and wouldn’t let near a cigarette. Brastoff also produced one-of-a-kind metal sculptures for Rockefeller and others; one of his elaborate fish sculptures was used in the 1956 classic sci-fi movie Forbidden Planet.

Sascha Brastoff Gold Enamel Ashtray

A gold enamel ashtray, signed Sacha B, from MidModMomStore.

Hollywood Regency Style Rooster Form Table Lamp by Sascha Brastoff

A Hollywood Regency-style ceramic rooster table lamp with mottled-gilt glazing by Sascha Brastoff, from Patrick Moultney Design Group. The company’s logo was a rooster, which was stamped on most items.

Sascha Brastoff egg-shaped covered dish, stands on 3 legs, Rooster mark w/#D44A, abstract design in blues, browns & charcoal, trimmed in gold

Sascha Brastoff egg-shaped covered dish on three legs, with an abstract design in blues, browns, and charcoal, trimmed in gold, from Rich Penn Auctions.

Rare Original Sascha Brastoff Gold Plate from Author's Collection IN EXCELLENT CONDITION!!! This wonderful plate is a genuine original work of art by Sascha Brastoff. It is an exquisite example and features a gold and black decoration and is artist signed and dated 1952.

A Sascha Brastoff plate featuring gold and black decoration, signed and dated 1952, from Ruby Lane.

A Sascha Brastoff triiangular ashtray with a matte brown glaze and orange enamel decoration, from Her Vintage Crush.

A Sascha Brastoff triangular ashtray with a matte brown glaze and orange enamel decoration, from Her Vintage Crush.

Sascha Brastoff gilded wire abstract peacock sculpture, from Early California Antiques.

Sascha Brastoff gilded wire abstract peacock sculpture, from Early California Antiques.

A Sascha Brastoff bowl, an fine example of his charming "Rooftops" collection, from jndtreasures.

A Sascha Brastoff bowl, an fine example of his charming “Rooftops” collection, from jndtreasures.

A signed Sascha Brastoff enamel-on-copper wall hanging plate, from Composing Spaces.

A signed Sascha Brastoff enamel-on-copper wall hanging plate, from Composing Spaces.

In 1962, unwise business decisions with severe financial  consequences led Brastoff to  leave the company, which continued to produce designs under his name until it closed in 1973. For a time, Brastoff went into seclusion, but he re-emerged in 1966 with a one-man exhibition of metal sculpture in Los Angeles. From that time on he remained active, producing decorative pastel drawings and designing ceramics for Haeger Potteries, custom jewels for private clients, costume jewelry collections for Marilyn Watson Creations and Merle Norman Cosmetics, and other ceramic and decorative arts lines for many other companies. Brastoff died of cancer in 1993.

Throughout his career Brastoff produced pastel drawings, like this female figure, signed and dated 1961, from Treadway Gallery.

Throughout his career Brastoff produced pastel drawings, like this female figure, signed and dated 1961, from Treadway Gallery.

A Sascha B. 24k-gold-plated snarling lion pendant and chain, a piece of promotional costume jewelry designed for Merle Norman Cosmetics in the 1970s, from Ruby Lane.

A Sascha B. gold-plated snarling lion pendant and chain, part of a promotional line of costume jewelry that Brastoff designed for Merle Norman Cosmetics in the 1970s, from Ruby Lane.

 

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My Funny Valentine

La Bocca Sofa

La Bocca Sofa

La Bocca, the famous red-lips sofa design dates back to 1936. It was designed by Salvador Dalí. Influenced by the Dada and Surrealist movements, Dalí based the design on the lips of Mae West. The sofa relates to Dali’s paintings and drawings that were inspired by the iconic movie star.

Mae West’s Face Which May Be Used as a Surrealist Apartment (1934–35), for instance, depicts her features as objects in a surrealist room, with her eyes as paintings, her nose as a fireplace, and her lips as a sofa. In 1974, Dalí and the designer Òscar Tusquets turned the collage into an installation, The Mae West Room, which can be seen at the Dalí Theatre-Museum in Figueres, Spain.

Mae West Sofa, 1936, designed by Salvador Dali

The Mae West Sofa, based on the iconic movie star’s lips, was designed by Salvador Dalí in 1936.

Salvador Dalí Spanish, 1904-1989 Mae West's Face which May be Used as a Surrealist Apartment, 1934–35

Mae West’s Face which May be Used as a Surrealist Apartment, 1934–35, a Dalí collage that appropriates the actress’s features to furnish a room.

The Mae West Room, 1974, by Salvador Dali and Oscar Tusquets, at the Dali Theatre Museum in Figueres, Spain.

The Mae West Room, 1974, by Salvador Dalí and Òscar Tusquets, at the Dalí Theatre-Museum, turns the collage into a full installation, including the lips sofa.

The sofa has in a number of versions under different names over the years: first the Mae West Sofa, later the Bocca Sofa, the Lips Sofa, or the Marilyn Bocca Sofa. The last, which is the version we are most used to seeing today, was designed in 1970 by Studio 65 for Italian manufacturer Gufram. Created as a tribute to Dalí, it was based on the lips of Marilyn Monroe.

Today, the Bocca sofa is considered an emblem of contemporary art and an icon of modern furniture design. It is included in the permanent collection of New York’s MoMA, Paris’s Louvre, Milan’s Permanent Design Collection, and Denver’s Museum of Modern Art. You can also see it in the foyer of the Sanderson London, a hotel designed by Philippe Starck.

Bocca Sofa in the lobby of the Sanderson Hotel, London, designed by Philippe Starck

The Bocca sofa in the lobby of the Sanderson Hotel, London, designed by Philippe Starck.

The latest version of this legendary sofa was created by the French artist Bertrand Lavier for a 2006 exhibition of contemporary ceramics at the Louvre in Paris. Called La Bocca, it looks exactly like the familiar sofa but is made entirely of Sèvres porcelain.

La Bocca, an artwork created in 2005 by the French artist Bertrand Lavier, is a replica of the iconic sofa made entirely of Sevres porcelain.

La Bocca, an artwork created in 2005 by the French artist Bertrand Lavier, is a replica of the iconic sofa made entirely of Sèvres porcelain.

 

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