In honor of our milestone anniversary, we decided to give the firm a fresh image: new website, new logo & icon, and soon a new space. This seemed appropriate as we are growing into many new product categories in 2015, including our new furniture collection at Ferrell + Mittman.
For the new logo & icon, I collaborated with Nina Schuermaier, who creates all our visual branding. She created our most recent logo in 2000.
Nina also designed the logo for my theater company, FRESH PRODUCE, INC. which won an international graphic design award.
In developing the new logo & icon, Nina asked for an image that would have significance to me and the firm. She came up with some strong ideas, but nothing yet seemed to capture the essence and personality of our firm today.
I remembered that I had a signet ring that I designed for myself when I was a small boy, and I sent Nina the image.
Nina developed some terrific graphic interpretations of the image with coordinating logo designs. She sent me 12 variations on this idea, including:
We selected the icon, logo design, and color that truly capture the spirit of our company. It makes me smile when I think of the history and meaning behind that image. The updated, contemporary-retro vibe evokes the perfect design statement for our firm, whose motto is “blended modern.”
The name of the game? Be true to where you come from, yet always look to the future and evolve.