East Side Story

I have been shopping at Gracious Home as long as I can recall. Over the years they’ve expanded to include many of the items we need to complete a residential project, so it’s often like one-stop shopping for us.

The lighting fixtures I design for Visual Comfort  are sold at Gracious Home, and mine is  the first design firm asked to create a window for them. The assignment was a vitrine at their Manhattan Third Avenue store on 70th Street dedicated to the Bath.

Our window on E 70 St off Third Ave.

The window on East 70 St off Third Ave.

View of our window that Holly Golightly would even pine away at.

View of my window that even Holly Golightly might stop to ogle.

It was  challenge as the dimensions are 3 feet wide by 16 feet long, and I wanted to make the maximum impact from the street.

My concept was to angle the walls, creating separate areas for the sink/bath and the toilet, and showing off the elements to their best effect.

A Study of the Window Display.

 

I wanted to do something big, graphic, and colorful to draw in the passers-by. I chose Union Square in our signature orange color  from Phillip Jeffries wallcoverings, and combined it with a solid tangerine hemp for the center wall.

The floor is a purple linoleum from Aronson’s Floor Covering.

Philip Jeffries Union Sq and Manila Hemp with Forbo Marmoleum Real in purple from Aronson Floor Covering.

Philip Jeffries’ Union Square and Manila Hemp with Forbo Marmoleum Real.

Choros Sconce by Barry Goralnick for Visual Comfort

Choros Sconce by Barry Goralnick for Visual Comfort.

Bracelet Pendant and Wall Sconce by Barry Goralnick for Visual Comfort.

Bracelet Pendant and Wall Sconce by Barry Goralnick for Visual Comfort.

Lynette Mirror by Glasska. Custom sizes.

Lynette Mirror by Barry Goralnick. Custom sizes through Gracious Home.

Chelsea Vanity by Signature.

Chelsea Vanity by Signature from Furniture Guild

Simon Heath Style Moderne Faucet and Tub Filler with black cross handles.

Samuel Heath Style Moderne Faucet and Tub Filler with black cross handles.

Duravit Wall Mount Toilet 22000900 and Aquabrasso's Fiji Tub.

Duravit Stark 3 Wall MountToilet  and Aquabrass’ Fiji Tub.

I’m very happy with the outcome and we hope that Gracious Home sells a lot of the featured products — especially mine, of course.

When Rob Morrison, the CEO of Gracious Home, asked me to be the first designer to create a window for the store, I didn’t hesitate to sign on. They have a wonderful selection in many categories, and I knew we could do something that would be memorable.

Working with the Gracious Home team was great. Rob was supportive of all my concepts and choices. The very knowledgeable Raymond Tulsie helped me cull through all the plumbing fixtures, Julia was very helpful coordinating the visual aspects, and Steve and his team were troopers. They said they would build anything I came up with, and they did a perfect job.

My team and I had no problem finding all the small accessories to give it the final touches. The selection of everything was vast. I am looking forward to Phase 2 of our partnership–designing the window of the Chelsea store.

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